Nao is a net/tech business freak since he started coding on NCSA Mosaic during his school days in Keio University. After he graduated in 1997, he launched an Online Game Studio in Berkeley, CA, and produced several virtual spaces to connect the people around the world. In 1999, he co-founded BEENOS (formerly netprice) together with Teru and led several new projects including Online marketplace business, IPO of the company on the TSE, as well as Cross Border EC-platform as Founder CEO of the JV with eBay Inc.